Inflation? Forget it. Never mind that prices - particularly food prices - have gone not just through the roof but through all future roof rights on that benighted roof. Never mind that onions have become the new pearls, tomatoes the new rubies, and potatoes the new diamonds. Never mind that unscrupulous racketeers are busy adulterating arhar dal with gold dust, and parmal rice with platinum filings. Never mind all that irrelevant stuff. There is still one product - some would say the most important product of this country - which has beaten inflation not only hands down but arms, legs and feet down as well.
A couple of weeks ago i spotted an advertising hoarding announcing this product. Which was on sale for one paisa. One whatdidhesay? Paisa? What's that? An entire generation of Indians has grown up for whom a paisa is not even a race memory. They've never known of its existence, and on encountering the word might well surmise it to mean some new kind of pasta, like penne, but different, or maybe that ancient old Guru Dutt movie, Pyasa, but misspelt.
I don't blame them. I'm pretty ancient, at least as ancient as Pyasa, and i can barely remember the paisa, the one-hundredth unit of a rupee. I can't remember when i last saw one, let alone trying to buy something with one. They probably stopped making the paisa years ago, when some boffin in the sarkari mint figured out that the copper used in the making of the coin was probably worth several times more than the paisa was.
And what was the paisa worth, in terms of purchasing power? What could you buy with it, what could you buy with one single paisa? Absolute zilch, so far as i could make out. Presumably, just presumably mind, you might on a good day and if the wind was blowing in the right direction induce someone to sell you a matchstick for one paisa. One matchstick. With no matchbox to go with it. So what were you going to do with your one matchstick? How were you going to light it? You could of course ask to borrow someone else's matchbox, perhaps that of the person who sold you the one matchstick. But this might make you seem like a cheapskate. Like you were the sort of person who'd borrow someone else's comb to comb your own hair with, or someone else's hanky you blow your nose into and then return to the person you'd borrowed it from. Icky.
Of course you could use your single matchstick to pick your teeth with. But if all you could afford to buy was one matchstick, the chances were pretty slim that you'd have anything between your teeth which needed picking out anyway.
I was still trying to digest this (food prices being what they are, my digestive system has grown cobwebs) when i saw another advertising hoarding. And this one was selling the same product as the first hoarding but was selling it for half a paisa. Half a paisa? How the heck did you halve a paisa? With a cleaver? By biting it between your teeth? And what could a halved paisa fetch you?
Half a single matchstick? And how would the matchstick be halved? Vertically or horizontally? In either case it would be pretty useless for anything. Even for picking teeth.
So what was this product that these hoardings were touting at one paisa and half a paisa respectively? Yes, the product in question was our GDP: our Greatest Domestic Product. Talk. The hoardings were advertising talk time on a cellphone service at one paisa per second and half a paisa per second.
It figures. All pricing is a question of demand and supply. Food is in great demand and in short supply, so food prices are high. Talk is in great supply and in short demand, so the price of talk is low. And where did we learn to talk so much? From our netas of course: We shall eradicate poverty, we shall control inflation, we shall grow at 7.5 per cent this year, we shall blah, blah, blah, blah, blah.
Never mind passing the buck. That's how we pass the buk-buk.
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Comments:
Sort by: Oldest | Newest | Recommended (23) | Most Discussed | Author´s Responses (1)February 04,2010 at 10:55 PM IST
The satirist poet Saghar Khayyami had once said: Ghoday ki leedh dhaniye main Baniye milayenge, woh din nahin hai door jab hum hinhina yenge - Traders would mix horse shit with cumin powder, that day is not far off when we would laugh like a horse! Recently, the 3 Idiot middle class mom had rued that Paneer had become so precious that it to be is found only at the jewelers in very small bags! And we talk of self sufficiency in food production and let the food grains rot in the yards - for distributing it would harm the interests of the Baniya.
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February 04,2010 at 11:36 PM IST
This is how Indian mentality functions.We sell our products by ad and there are gullible people who easily prey to such ad and purchase the goods.We talk more to vent out our suppressed angers so that we dont become violent in the land of Gandhi.Prices may rise rooftop but by talking incessantly our anger do not turn in to violence.And that is the beautify of this land.
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February 05,2010 at 01:01 AM IST
how dare anyone out here gave this article more than four stars .Jug i always expect new from your side something after reading i say "yeh to socha he nai tha"
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February 05,2010 at 01:02 AM IST
hahaha....Hilarious. Thoroughly entertaining yet thought provoking! Brilliantly written. Kudos to you, Mr. Suraiya!
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February 05,2010 at 05:42 AM IST
Empty vessels make a lot of noise, Mr Suraiya. And in the age of enterprise, one has to pay to make noise and...sigh...listen to it. Either way, the telcos are laughing all the way to the bank!
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February 05,2010 at 09:15 AM IST
Sir, Sometimes you rant like a 19 year old american blonde..
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(Reply to Rajeev.B.G)-
Jug Suraiya
says:
February 08,2010 at 01:53 PM IST
Maam,
How do you know I'm not a 19 year old American blonde?
Jug
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February 05,2010 at 09:52 AM IST
Lovely. Keep writing like this Jug.
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February 05,2010 at 09:56 AM IST
What is a paisa? That should be a General Knowledge question in a Siddharth Basu quiz show Or maybe Crore rupee question in Kaun banega Crorepati. Who is Siddharth Basu?.. some youngsters may ask.
Anyone who has seen a 1 paisa or 5 paisa should be given a award and immediately deployed to search for the Yeti.
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February 05,2010 at 10:03 AM IST
Thanks Jug, your piece reminds me of the Emergency when the slogan - Work more, Talk less - was 'emphasized'. If England could be termed as a nation of shop keepers then it wouldn't be out of order to term India a nation of talkers where rap artists would get a run for their money or is it paisa? You could consider making this column into a rap song and having it performed by Buk Buk Nation. Btw you always cease the jocular vein of the reader. I enjoy reading your posts. You have come a long way from JS!
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February 05,2010 at 11:35 AM IST
And he hits the nail on the head yet again :)
Excellent remark on the latest telecom bandwagon brouhaha Mr Suraiya. Not to mention, the nostalgia for the paisa gets me every single time. Kudos.
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February 05,2010 at 11:37 AM IST
A good one. Where are all those 'naya paise' gone. It has gone like those of the old quarter anna, half anna, anna, the rare two anna ( a square one) four anna and half rupee. And there was the coin 'pie', we called 'silly' which was 1/12th of an anna. So also the multiplication table up to 16 for the sole purpose of doing arithemetical calculation of rupee anna pie. All these coins had the figure of the King of England. Then in our Cochin State there was the special coins of the state. All those are now only in the hands of collectors. What I have now is some aluminum discs of 2 np , 5 np and 10 np and don't know what to with them. And incidentally the shop keepers now refuse to accept even 25 np coins which I think is still valid.
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February 05,2010 at 11:50 AM IST
This is Buk Buk generation and the moment they see calling rate halved Buk Buk doubles.
Argumentative Indians , Mr Sen thought but I will put my bet on Buk Buk Indians for the time being.It is mostly 2 paisa or more appropriately half paisa talk.
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February 05,2010 at 01:47 PM IST
Inflation is affecting, there was an article by you 'What price nostalgia', which talked of an 'anna' but now a paisa is going the same way.I am a big fan of your articles. i would like to give a thumps up to this one.
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February 05,2010 at 01:51 PM IST
shive sena has no poltical ground in Mharastra
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February 05,2010 at 02:01 PM IST
Fantastic.But please tell where one paise is available to make payment for a single matchstick.It can only be paid in cheque which I doubt whether any one will accept.So it will be restricted to only mobile talktime.
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February 05,2010 at 02:06 PM IST
Dear Jug,
Your post is halarious and comic but still has lot of depth. This buk -buk, we do most , even without being listened,and unasked for, and that too without any cost.
while sitting with colleagues in Kolkota( Adda Culture)/ travelling in Trains/ Babus in offices/ every place/ everywhere, this one thing( BUK-BUK, we continue to do knowingly/ unknowingly, but we continue to do.
We will discuss( buk-buk) the total politics of the country/ whole share market- Nasdag/ Sensex, China -Pakistan, Cricket/Hockey,Inflation, Law and Order and what not, while standing on the road side with any one available, not even trying to bother whether the other person interested in listening to you or not.
After we finish this, we even do not know what we have said.
SIMPLY GREAT.ISN'T IT ?
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February 05,2010 at 02:12 PM IST
Great read !!!
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February 05,2010 at 04:40 PM IST
An excellent blog! We really talk too much. Housewives talk all the time over the phone for one hour or more. So, the bill becomes 3600 paise or Rs.36. However, the advertisers never advertise it that way. Netas, of course, make long speeches at no cost to them but of course, the media people pay their men money to make a summary of what Netas say so that it can get published in the newspaper or carried in the news section of TV channels like Star TV, Zee TV, etc.
However, that provides jobs to media men. So, the more the Netas speak, the more media men would be required to make the summary of their speeches. And then many people like me (I am a retired Babu, by the way) make money i.e. earn our salaries, writing speeches for the Netas. So, Netas speeches are not that bad. They do provide employment to media person as well as to Govt. babus.
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February 05,2010 at 08:54 PM IST
Just Great! Remember the 1/2 copper paisa, before the 'naya paisa' was introduced?
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February 06,2010 at 08:54 AM IST
A positive article. Sir, at least you have give a thought and puase to the problems faced by the 'masses' and 'common man'. It is a miracle that how these two classes surviving these days. But miracles only happen in Bharat Desh. Those who are elected by these two classes, trample them, kick them, spit on their faces and enjoy all the benefits, and who elect them are left 'surviving' to elect them again so that they could be cheated once agian ! Hail 'DEMON-CRACY' !
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February 06,2010 at 12:05 PM IST
Jug is absolutely right. It is shame on our politicians especially agricultural ministry that food grain prices cannot be brought down just because some politicians and middlemen are busy becoming stinking rich. No politician irrespective of political party seems to be concerned about the life of middle class India.
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February 06,2010 at 05:32 PM IST
Reading a Jug Suraiya after a long time, in this era of blogging, reading a really 'proper'well written article is refreshing.
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